Tag Archives: washington publicists

Marketing Consultants: Helping You Achieve Your Marketing Goals

Hire Marketing and PR Consultants at The Couture AgencyNearly everyone interfaces with some aspect of marketing each day. If you see a billboard and notice a brand, purchase a consumer product or even visit a website, you’ve been exposed…IT’S ALL MARKETING!

The best way to find out what your consumers think about your brand and your products is to ….ASK THEM! The process of predicting realistic goals include planning and strategy.  As marketing budgets shrink and consumer demands grow, successful marketing includes structured ideas and consumer participation.  With modern technology and the internet;  these goals should span both domestically and globally. In most small businesses, managers can easily modify goals by frequently revisiting their business and marketing plans.  Larger corporations have opted to hire outside marketing consultants.

Here are several key reasons why these companies are hiring outside marketing consultants:

  1. Marketing Consultants recognize the importance of the local and regional marketplace
  2. Marketing Consultants know the consumers and include them in every aspect of planning marketing goals, objectives and strategies
  3. The promotional marketing mix can include measurable results determined by dollars spent and the impressions left in varying target markets.
  4. Innnovative methods used by marketing consultants provides systematic tactics for a complete and effective effect of marketing channels, spending trends and customer satisfaction

For example, if a company wishes to expand or fortify business to business relationships, Relationship Marketing, where managers forge long-term relationships with customers and business partners, may be of interest.  They may hire a marketing consultant who specializes in one-on-one empowerment of personnel who can develop effective training programs. In developing this type of program, employees can learn how to treat the individual customer, offering a deeply personalized experience.

Other skilled marketing consultants are hired to focus on sales. Sales oriented marketing consultants’ primary focus is on the organizations goods and services and seeks to maximize the sales volume and increase profits. There is no focus on the consumer.

Target Marketing consultants who focus on the target “market” use an interconnected set of techniques aimed towards the customer needs  and superior value. Profits are gained though earned customer loyalty from specific groups of people.

With the ever changing concept of marketing, consultants use creative methods to learn more about the target market, which saves companies time and money. Marketing consultants provide research, strategy, quantitative analysis and an alternate approach to marketing which helps companies create pathways between products and consumers.

Suggested websites for more information and resources about hiring a marketing consultant:

The American Marketing Association provides marketing tips on advertising, free articles and more to help you get started. Visit the AMA website at:  www.marketingpower.com

Other resources are listed below.

  • eMarketing Association
    The eMarketing Association (eMA) provides education, certifications, seminars, research and relevant resources to the worldwide eMarketing community.

Pierre Edwards Tell All “My 100 Homies & Phonies of Hollywood”

Pierre Edwards, "My 100 Homies & Phonies of Hollywood" Tell All BookA client found us with some raggedy gossip Scoop. “Psst…I bet you can’t guess why Erykah Badu gave me a tip for a “Job well Done…” or “What HALLE BERRY said when she found that I had a wife and child…” I pondered, who is this? Intrigued, I prodded who IS T.H.I.S., really? The more he talked, the more I listened. Oh d*mn it’s PIERRE turned SNITCH Author.  If anyone would know what happens behind Hollywood’s closed doors it’s PIERRE. He introduced me to “My 100 Homies & Phonies of Hollywood,” a hilarious and sometimes serious book of recant of tabloid targets, Hollywood tastemakers and paparazzi favorites. From Hollywood heavyweights Will and Jada Pinkett-Smith, comedy legends RICHARD PRYOR and BERNIE MAC to the queen of Messy herself, Talk Show host Wendy Williams – how bold, how spicy.

After nearly a ten year hiatus from the Hollywood scene PIERRE has hit the syndicated radio circuit running. From the Monique Show to the Rickey Smiley Radio Show to the ever funny Steve Harvey Morning Show where he was asked to play co-host in Steve Harvey’s absence to nearly 7 million morning listeners nationwide, we can safely say HE IS BAACCK. ! As our newest talent on the Couture Agency roster, I will serve as his personal publicist (Puhlease wish me L.U.C.K. ~ he’s a hand / mouth full.) For interviews, an electronic press kit or for PIERRE Edwards biography, email: media [at] thepublicists [dot] com or visit our corporate website at www.thepublicists.com (Talent and Speakers).

Tavis Smiley, 100 Black Men of America and More

NAACP Celebrated their Centennial in New York at the HiltonI had the opportunity to attend the 100 Black Men of America Conference in NY this past weekend. I learned more about the organization and was pleasantly impressed there were more than 350 mentees who also attended the conference. These children were very well behaved and clearly disciplined. I guess men CAN control children better (smile). They have several educational and mentoring programs that suit children of all ages. I am only familiar with one – The Eagle Academy. The 100 Black Men of America report more than 10000 members. In attendance were: Former Gov. Douglas Wilder (D-VA), Musician Maxwell, Governor Patterson )NY), Congressman Kendrick Meeks (NY), Actress Vivica A. Fox and more. Wow.

Tavis Smiley ACCOUNTABLE Tour

Tavis Smiley opened the “America I Am” traveling exhibit in Atlanta on Thursday night and I joined him on his Accountable Tour in Washington DC, sponsored by Nationwide Insurance the week prior. The Nationwide Insurance information sessions were truly informative. I attended several before I had to rush off to Philadelphia.  The “American I AM,” sponsored by Wal-Mart is interesting and should be coming soon to a city near you . Ciao ~

Videos from the Sojourner Truth Bust Unveiling

Our consultants recently performed the PR for the Sojourner Truth Memorial Bust Unveiling in Washington DC. We sent out our e-newsletter but also wanted to include some of the great coverage in this Blog for the entire world to see. We only placed some but if you would like to all of the media and press coverage simply click here:

Sojourner Truth Bust Unveiling with First Lady Michelle Obama

We typically post all videos from our events. You can view our complete video channel at:

Couture Agency Video Channel

Thank you for visiting our blog. You can always follow us on Twitter at: http://www.twitter.com/coutureagency

Keturah Drake, Award Winning Fashion Designer


Keturah Drake Fashion Designer DrexelOur offices were closed this weekend. Generally our office is open from 9-12pm most Saturdays. We attended the graduation of our Creative Director, Keturah M. Drake. At Couture she was responsible for our design concept for many of our high profile events and to say she was “Great” was an understatement.You See, Keturah is very talented, yet modest indeed. Not only did she graduate Drexel University in Fashion Design, she won nearly every award offered and received not 1 but 4 job offers from some MAJOR fashion designers. Although Keturah’s journey has ended here, she will still contribute our “Art, Music, Vibe” e-newsletter read by more than 25,000 subscribers. It was fantastic working with Keturah and we will miss her big hair and big spirit. From us to her, we wish her much success. You can see her award winning fashion designs in our Art, Music, Vibe summer e-newsletter which will be sent June 15, 2009. 

With warm regards, 

Ivy K. Pendleton, Vice President

Couture By Design at the House of Sweden

Couture By Design at the House of Sweden Washington DC Annual Green EventThe Couture Agency recently brokered an event at the Embassy of Sweden in Washington, DC. The theme, “Living Green Masquerade” was a great success. More than 600 patrons came and dressed the part with Green costumes and masks, including our Vice President Ivy K. Pendleton.

House of Sweden Living Green Masquerade
Ivy K. Pendleton

Other patrons included diplomats and staff from the House of Sweden. As part of the Embassy program [Living Green] focused on climate, the environment and sustainable living. Original artwork adorned the venue as well as decor from Couture By Design™, our Special Events and Meetings Division. We added a foresty flair with life-sized images of forests and ferns in natural colors. The rest of the decor consisted of Bamboo, Large Hisbiscus trees, Natural burlap and linen fabric in shades of cream and green and stones.

Music was provided by DJ Gavin Holland (Nouveau Riche), and DJs Rehee and Shred. Other elements included artist exhibitions, a rooftop lounge, Design and other artistic expressions.

About the House of Sweden

House of Sweden
House of Sweden

The House of Sweden is a magnificant representation of the innovative Swedish architecture. There are waterfalls, ponds, retractable glass walls and on the lower level is an authentic Swedish cafe.

Nevertheless, we had a wonderful time and cannot wait until next year. You can be added to our complimentary guest list by signing up for an account on our website which only takes 30 sec. WE PROMISE!!!


First Lady Michelle Obama Unveils Sojourner Truth Bust at United States Capitol

Ivy Pendleton produced the Sojourner Truth Unveiling with Michelle Obama, Nancy Pelosi, Hillary Clinton and MoreAlas, our task is accomplished.Truth is in the Capitol” as NCBW National Chair, Dr. E. Faye Williams, Esq. often says. On April 28, 2009, abolitionist and suffragette Sojourner Truth became the the first Black Woman memorialized in the United States Capitol. The initiative garnered national and international media attention. Who better to unveil the bust other than the first Black First Lady of the United States, Michelle Obama.

After nearly a ten year effort, the National Congress of Black Women  (NCBW) cited victory as their effort to have a Bill passed to have Sojourner Truth added to the United States Capitol was signed into Law. The event was an astounding success as A-Listers, Top Government officials and U.S. citizens witnessed the historical event. Most importantly the program was sponsored by the Speaker of the House Nancy Pelosi and NCBW. Secretary Hillary Rodham Clinton, Mitch McConnell, Harry Reid and others.

Unveiling of Sojourner Truth at U.S. Capitol
Unveiling of Sojourner Truth at U.S. Capitol

An incredible special presentation of “Ain’t I a Woman,” by esteemed Actress Cicely Tyson and a musical performance by Lomax Spaulding Yolanda Adams and Dorinda Clarke Cole left the audience speechless. It was indeed a historical day. I was grateful to be a part of history.

Ivy K. Pendleton, Publicist
Ivy K. Pendleton, Publicist

We would also like to give Kudos to our modest Vice President, Ivy K. Pendleton who performed all of the Marketing, Publicity and event production for the effort. JOB WELL DONE IVY!!!!! Kamaria Salau, Publicist at Couture managed the Sojourner Truth Donors Luncheon at the Willard Intercontinental Hotel in Washington DC. She was instrumental in working with VIPs such as Sheila Jackson Lee, Cathy Hughes, Cicely Tyson, Dorinda Clarke Cole, Diane Watson and many others. If you want to follow what Ivy K. Pendleton, Kamaria Salau and the rest of the Couture Agency Publicists are doing, you can follow us on our social networking sites: www.twitter.com/coutureagency and http://www.facebook.com/pages/Washington-DC/Publicity-and-Marketing/135358565696?ref=nf

What’s in store for 2009

We are definitely ready for 2009…


Everyone has asked me where we have been lately. Well, we have been busy improving our agency and trying to make it as recession proof as possible. We HAVE A NEW LOOK, a NEW ATTITUDE and a lot to say. We are giving great discounts to our e-subscribers on our products, services and entry into our events. I would like to PERSONALLY thank you for your support. We had a wonderful 2008 chock full of fantastic special events and public relations initiatives.

Our custom tailored events were very successful and our publicity efforts truly paid off. Couture Agency Vice President

We have worked with the Brazilian Government and several other great clients this past year. (How Cool is that?)

In closing, I would like to highlight the people who made us look good…literally! D’Angelo Van Michaels, Ronda Racha Penrice, Candace Paul, James Michael Dubois (How great a name is this?) L. Cardell Birchfield, Helen Varouhas, Stacy Mathios, super-interns and volunteers.

Without your support, we would not have been able to prosper in 2008.

Warmest Regards,

Ivy K. Pendleton
Vice President